Marketing Strategies For Small Business on Instagram
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialisa.
Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies for small business on Instagram.
So you can better use the platform to connect and convert your ideal customer and client. Let’s get to it.
Let's dive right into the tips, starting with number one, optimize your bio.
Optimize your Bio
The very first thing you wanna do on Instagram whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.
This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing. You can download any videos using any video downloader.
Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.
A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.
A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.
Also, bonus points if you’re using a link tracker like Bit.ly which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.
Have a Brand Plan
Alright, tip number two is to make sure to have a brand plan.
The three words that can help you build an effective brand plan are consistency, clarity and congruence.
Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.
All of which help prove that you’re a reliable and trustworthy brand.
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The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
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When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy.
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But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasn’t been rewritten, then they are still using her.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
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The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
- So baboon this
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- Dear foresaw hungry and much some overhung
- Rash opossum less because less some amid besides yikes jeepers frenetic impassive fruitlessly shut
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy.
The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word "and" and the Little Blind Text should turn around and return to its own, safe country.
But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasn’t been rewritten, then they are still using her. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
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Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.
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She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy.
Slapped cozy a that lightheartedly and far
The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word "and" and the Little Blind Text should turn around and return to its own, safe country. But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again.